The way construction machinery is presented and marketed today has changed radically over the last decade. Stehr Baumaschinen GmbH not only recognized this development early on but has also pioneered it across the industry. A decisive turning point was the year 2013: After participating in the bauma trade fair in Munich, which involved enormous costs, the management made a forward-looking decision. They realized that the customer acquisition of the future would no longer primarily take place at traditional, expensive trade fairs, but in the digital world – specifically through strategic social media marketing and highly professional video production.

To consistently implement this vision, a proven IT and media expert was brought into the team. As a specialist dedicated exclusively to this digital presence every day, he combines a wide range of skills: From creating fast-paced action videos on job sites, maintaining the homepage, and designing brochures, to providing in-house IT support.